Target Markets
- UK SMEs: retail, logistics, clinics, offices, small manufacturing
- Managed Service Providers (MSPs) needing simple asset intelligence
- Multi-site SMEs needing standardised maintenance workflows
Growth Model
- Pilot (10–100 assets) → expand organisation-wide
- Remote onboarding + templates reduce delivery cost
- Partner model: MSPs onboard clients using BPK
Job Creation
- Year 1: Founder-led + part-time support/contract dev
- Year 2: Hire 1 platform engineer + 1 customer success
- Year 3: Hire data/ops analyst + sales/partnership role
SaaS Pricing (Positioned ~10% below market)
“Market standard” reference points are published by established tools (example: Freshservice per-agent tiers and Lansweeper monthly pricing). :contentReference[oaicite:1]{index=1}
BPK pricing below is positioned to be ~10% lower to accelerate SME adoption (pilot-first).
| Plan | Best for | Includes | Market standard (reference) | BPK price (~10% lower) |
|---|---|---|---|---|
| Pilot | Small teams testing ROI (10–100 assets) |
Asset inventory, basic health scoring, alerts, monthly report Email support Setup checklist + templates |
Typical “entry” ITSM/ITAM pricing starts around $19/agent/month (annual billing) :contentReference[oaicite:2]{index=2} | $17/agent/month (approx. 10% lower) |
| Team | Growing SMEs (up to ~500 assets) |
Everything in Pilot + preventative scheduling + outcomes tracking Quarterly performance report Priority email support |
Mid-tier plans can be around $49/agent/month (annual billing) :contentReference[oaicite:3]{index=3} | $44/agent/month (approx. 10% lower) |
| Business | Multi-site SMEs + compliance needs |
Everything in Team + advanced reporting + policy templates Role-based access controls Partner onboarding option |
Higher tiers can be around $99/agent/month (annual billing) :contentReference[oaicite:4]{index=4} | $89/agent/month (approx. 10% lower) |
| Enterprise | Large environments / MSPs |
Custom asset volumes, API-first integrations, dedicated onboarding Security review + SSO options (where required) |
Enterprise is commonly “contact sales / quote”. Lansweeper also shows higher monthly tiers. :contentReference[oaicite:5]{index=5} | Custom quote (target ~10% below comparable quote) |
Note: You can charge in GBP on invoices; the table uses published market references which are often listed in USD.